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City Food – Imarti, Mehboob e Ilahi Mithai Shop

City Food - Imarti, Mehboon e Ilahi Mithai Shop

The sweet decadence.

[Text and pictures by Mayank Austen Soofi]

Thick and sticky, the loopy imarti is as decadent as the court of Delhi’s last Mughal. Its crusty deep-fried shell packs in a pool of extravagantly sweet sap. The disciplined jogger shudders at its sight, but a true Delhi belly swells in pride. Made from urad-daal batter, the imarti is the fatter cousin of jalebi, which is softer and uses maida flour.

One place to have imarti is the Mehboob e Ilahi mithai shop (open: 6am to 10 pm) in Nizamuddin Basti, a 14th century village known for the shrine of sufi saint Hazrat Nizmauddin Auliya. Adjacent to Zuberi Hotel eatery, it is the first stall on the lane that turns to the famous Kareem’s restaurant. Started by Hussain Ahmad, the 50-year-old shop is run by his son Mohammed Ayaz.

The establishment has four Mohammeds. They divide their labour into making samosas, khastas, ladoos, gulab jamuns and imartis. The young Mohammed Mazrul beats the imarti dough – urad daal soaked overnight in water and mashed – in a giant platter. The older Noor Mohammed fills the paste in a scarf-sized cotton cloth and squeezes it out of an opening into a karahi of bubbling hot oil. The cook’s experienced hand moves anti-clockwise over a small area in the karahi till enough loops pile up one over another, making one piece of imarti. This way, the entire surface is soon covered with these golden-brown disks. When they all puff up, Mr Mohammed transfers the pieces into a cauldron of cardamom-flavoured sugar syrup. A few moments there, and the imartis are ready. Mohammed Zia Ul, still a child, packs the imartis for customers.

What follows is the usual fairy tale: the man takes a bite, the crisp surface explodes, the juice enters the mouth, and the imarti-eater lives happily ever after… till his final heart attack.

Where Near Kareem’s, Nizamuddin Basti Nearest Metro Station Humayun Road

Mehboob e Ilahi Mithai Shop

City Food - Imarti, Mehboon e Ilahi Mithai Shop

Isn’t it lovely?

City Food - Imarti, Mehboon e Ilahi Mithai Shop

Mohammed Ayaz

a2

The sweet wall

City Food - Imarti, Mehboob e Ilahi Mithai Shop

Mohammed Zia Ul

Food of Delhi

Cholesterol, kill me

City Food - Imarti, Mehboon e Ilahi Mithai Shop

Noor Mohammed

City Food - Imarti, Mehboon e Ilahi Mithai Shop

Mohammed Mazrul

City Food - Imarti, Mehboon e Ilahi Mithai Shop

They’re busy

City Food - Imarti, Mehboob e Ilahi Mithai Shop

Deep frying

City Food - Imarti, Mehboon e Ilahi Mithai Shop

City Food - Imarti, Mehboon e Ilahi Mithai Shop

City Food - Imarti, Mehboon e Ilahi Mithai Shop

Rs 60 per kg

City Food - Imarti, Mehboon e Ilahi Mithai Shop

Golden treasure

Imarti

More than Imarti

Food of Delhi

Too sweet?

City Food - Imarti, Mehboon e Ilahi Mithai Shop

The customers at Mehboob e Ilahi

City Food - Imarti, Mehboob e Ilahi Mithai Shop

Death by imarti

City Food - Imarti, Mehboob e Ilahi Mithai Shop

The art of imarti

City Food - Imarti, Mehboob e Ilahi Mithai Shop

3 thoughts on “City Food – Imarti, Mehboob e Ilahi Mithai Shop

  1. You one of those, raise the bar even for mundane things. 10/10. Well done MAS. Jai ho bhai. Lage raho dost.

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