City Moment – BMW Studio, Scindia House Moments by The Delhi Walla - May 19, 2011May 19, 20114 The beautiful Delhi instant. [Text and pictures by Mayank Austen Soofi] The Delhi Walla was one evening taking a stroll in Scindia House, a commercial block in Outer Circle, Connaught Place, the city’s Colonial-era bazaar. The lane is lined with travel offices, paan stalls, a KFC outlet and a car showroom called BMW Studio, where I witnessed an incredible sight. A few passersby had gathered outside the showroom’s glass window. More people were inside, standing around a large car on display. There was silence. A warning sign was painted on the floor. Please do not touch the car. The onlookers looked overwhelmed. It was as if the showroom was a temple and the car model was the God. Gesturing towards it, a sales assistant was talking in whispers. The model will release in India in 2013. No price has been decided yet. It accelerates to 100km/hour in 4.8 seconds. 250km/hour is the top speed. The people – all were men – silently pointed out the car’s various features to each other. A few took photos from their cell phone cameras. They all wanted the BMW. But it was priceless. The model’s placard carried a slogan. Joy Defines The Future. No one was looking joyous. Just then I spotted a barefoot child walking outside. He looked at the BMW, stopped, crossed his arms, contemplated the object in front of him, said something inaudible, shook his head, and walked away. It was a beautiful moment. The temptation Distracted Desire Hush please Please do not touch the car What’s your purchasing power? Priceless The joys of consumerism Isn’t it perfect? The great divide There he comes BMW, so? I’m fine… have other desires FacebookX Related Related posts: Photo Essay – Delhi Dream, Scindia House City Food – The Best Cocktail Samosas, Scindia Lane City Moment – Joshua’s Bar Mitzvah, Chabad House City Moment – People of the Book, Indian Coffee House City Moment – The Kiss, Nehru Place
They look exactly like they’ve seen Lenin’s mummy. Melancholic about death and artificial survival, envious but conscient of the price and harm on their health, admirative and disgusted. The secret of German fairy-tale comfort and free top health care is not recycling, as some well-intended men still believe.
The BMW studio? Didn’t it use to be near Saravana Bhavan? I sorta remember they sold tuna sandwiches too…
i’m sorry but that is one ugly BMW. i recently went to a mall with a friend and lo and behold, there was a white lamborghini parked right inside the tiny store. i had always heard friends(most male friends) sing praises about the lambo & had seen a few on tv(MTV CRIBS) but never in real life. boy, was i surprised. it looked so ordinary! nothing spectacular! and from what i’ve read about it, it apparently is OVERRATED…not surprised at all that luxury cars are showing up in India..but damn..if you’re gonna spend all that $$$$, atleast buy something STUNNING to look at.
The ‘desire’ and the ‘great divide’ shot perfectly defines the moment for the masses. The last 3 shots are great, but is that kid admiring the BM or you Mayank? We will never know.